Browse results-driven experiments and insights.

Get inspired by practical Shopify A/B test examples that led to impressive gains.

Simplified Text Input Flow Boosts PDP Conversion and User Clarity

Simplified Text Input Flow Boosts PDP Conversion and User Clarity

Discover how simplifying text input on product pages led to a 4.2% increase in conversion rates and 16.6% more clicks. Explore the full experiment!
-3.1%
Revenue per visitor (RPV)
Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement

Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement

Discover how replacing color swatches with product thumbnails enhanced user engagement, leading to a 22.4% increase in add-to-cart rates.
-65.8%
Revenue per visitor (RPV)
Displaying a charity message in cart and checkout boosts customer motivation to complete purchases

Displaying a charity message in cart and checkout boosts customer motivation to complete purchases

Discover how a charity support message in checkout drove a +3.3% increase in conversion rates and enhanced customer engagement. Explore the insights!
+3.3%
Conversion rate
Repositioning “Hats” to top-level navigation increases visibility and user efficiency

Repositioning “Hats” to top-level navigation increases visibility and user efficiency

Discover how renaming "Headwear" to "Hats" in navigation improved clickthrough rates by 2.6%, enhancing user engagement and accessibility.
-9.4%
Clickthrough rate
Modern Carousel Controls Boost Product Engagement and Conversion Rates

Modern Carousel Controls Boost Product Engagement and Conversion Rates

Discover how a redesigned product image carousel led to a 4.7% rise in conversions, enhancing user engagement and streamlining the shopping process.
-0.5%
Add-to-cart rate
Streamlined Free Shipping Messages Boost Conversion Clarity on Product Pages

Streamlined Free Shipping Messages Boost Conversion Clarity on Product Pages

Discover how a refined free shipping message led to a 7.1% increase in conversion rates. Learn about the impactful changes made!
+7.1%
Conversion rate
Trust-building icons boost checkout confidence and conversions

Trust-building icons boost checkout confidence and conversions

Discover how trust-building icons on the checkout page enhanced customer confidence, yielding a 0.9% increase in conversion rates. Explore the insights!
+0.9%
Conversion rate
Enhanced Shipping Info Banner Boosts User Confidence and Engagement

Enhanced Shipping Info Banner Boosts User Confidence and Engagement

Discover how adding a persistent shipping info banner enhanced user trust, resulting in a 1.5% increase in conversion rate. Explore the results!
+1.5%
Conversion rate
Floating Add-to-Cart Button on Mobile Collection Pages Boosts Purchase Convenience

Floating Add-to-Cart Button on Mobile Collection Pages Boosts Purchase Convenience

Discover how adding an "Add to Cart" button on mobile collection pages changed user behavior and impacted performance metrics.
-2.7%
Add-to-cart rate
Relocating 'Shop by Category' Below the Hero Boosts Visibility and User Engagement

Relocating 'Shop by Category' Below the Hero Boosts Visibility and User Engagement

Discover how repositioning the "Shop by Category" section impacted user engagement and conversions. Learn from our insights and experiment results!
-0.1%
Clickthrough rate
Mini-cart redesign with prominent checkout button boosts conversions and revenue

Mini-cart redesign with prominent checkout button boosts conversions and revenue

Discover how a minicart redesign and clearer button placement led to a remarkable 26.7% increase in conversion rate. Get inspired by this experiment!
+46.6%
Revenue per visitor (RPV)
Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue

Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue

Discover how a banner design change impacted conversions and visibility. Learn from our experiment results to enhance your strategy today!
-45.5%
Revenue per visitor (RPV)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Discover how a bundle promotion near the Add to Cart button led to a 9.8% increase in average order value and a 23% rise in click-through rates.
+0.6%
Revenue per visitor (RPV)
Prominent display of 10% discount boosts conversions and revenue across devices

Prominent display of 10% discount boosts conversions and revenue across devices

Discover how showcasing a 10% discount for select groups led to a 31.5% increase in mobile conversions and enhanced user engagement.
+1.2%
Conversion rate
Transforming the Sticky Add to Cart into a Persistent Bottom Bar Boosts Conversion and Revenue

Transforming the Sticky Add to Cart into a Persistent Bottom Bar Boosts Conversion and Revenue

Transform your product page with a sticky Add to Cart bar and explore how it increased conversion rates by 3.7%. Discover the results!
+3.7%
Conversion rate
Dynamic Filter System Enhances Customization and User Engagement

Dynamic Filter System Enhances Customization and User Engagement

Explore how a dynamic filter system transformed user experience, boosting clicks by 9.6% while reducing bounce rates by 40.5%. Discover the details!
-6.4%
Conversion rate
Experiment

+83.5%
Add-to-cart rate
Redesigned Hockey Landing Page Focuses on Clarity and Social Proof to Boost Trust

Redesigned Hockey Landing Page Focuses on Clarity and Social Proof to Boost Trust

Discover how a redesigned hockey landing page aimed at clarity and trust led to a significant -38.5% change in conversion rates. Explore the insights!
-38.5%
Conversion rate
Clickable size buttons on hover boost collection page conversions and add-to-cart rate

Clickable size buttons on hover boost collection page conversions and add-to-cart rate

Discover how clickable size buttons on product cards enhanced user engagement and increased add-to-cart actions by 17.3%. Explore the results now!
+7.3%
Conversion rate
Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates

Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates

Discover how a shipping info banner increased user confidence and improved conversions by 4.7%. Explore the results of this impactful change!
+4.7%
Conversion rate