Browse results-driven experiments and insights.
Get inspired by practical Shopify A/B test examples that led to impressive gains.
Dynamic Filter System Enhances Customization and User Engagement
Explore how a dynamic filter system transformed user experience, boosting clicks by 9.6% while reducing bounce rates by 40.5%. Discover the details!
-6.4%
Conversion rate
+83.5%
Add-to-cart rate
Redesigned Hockey Landing Page Focuses on Clarity and Social Proof to Boost Trust
Discover how a redesigned hockey landing page aimed at clarity and trust led to a significant -38.5% change in conversion rates. Explore the insights!
-38.5%
Conversion rate
Clickable size buttons on hover boost collection page conversions and add-to-cart rate
Discover how clickable size buttons on product cards enhanced user engagement and increased add-to-cart actions by 17.3%. Explore the results now!
+7.3%
Conversion rate
Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates
Discover how a shipping info banner increased user confidence and improved conversions by 4.7%. Explore the results of this impactful change!
+4.7%
Conversion rate
Shipping info banner that expand announcement bar information
Discover how adding a shipping info banner led to a 3.3% increase in conversions. Uncover strategies that enhance customer trust and engagement.
+3.3%
Conversion rate
Sticky Product Customization Below The Fold
Discover how a sticky customization bar altered user interactions, increasing click-through rates by 13.8% but not conversions. Explore the insights!
-14.4%
Conversion rate
Best Sellers Module Added Below Hero
Discover how adding a Best Sellers module elevated conversions by 16.9%. Explore the impact of showcasing popular products on user engagement!
+16.9%
Conversion rate
Redesigned Football Landing Page
Transform your football landing page with engaging visuals and social proof, leading to a stunning 19.1% increase in conversions. Explore the results!
+19.1%
Conversion rate
Personalized PDP layout boosts conversions for new and returning visitors
Discover how personalized product pages for new and returning users improved engagement, leading to a 1.0% increase in conversion rates.
-2.8%
Conversion rate
Personalized PDP layout boosts engagement for new and returning visitors
Discover how personalized product detail pages for new and returning visitors led to a 2.4% increase in conversion rates and improved engagement.
+1.9%
Conversion rate
Mobile collection pages see increased convenience with quick add-to-cart button
Discover how adding an "Add to Cart" button on mobile collection pages influenced user engagement and purchasing behavior. Explore the results!
-5.6%
Conversion rate
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Discover how adding a "Customise" badge and real-life images impacted engagement, with a notable 5.1% increase in add-to-cart actions.
-5.0%
Conversion rate
Redesigned gallery boosts product page engagement and conversions
Discover how reducing product image gallery height led to a 24% increase in conversions and enhanced user engagement. Explore the results now!
+23.9%
Conversion rate
Enhancing AOV with Cross-Sell Pop-up Recommendations
Elevate customer engagement with a pop-up suggesting complementary products, leading to a 6.5% increase in conversions. Discover the strategy!
+13.0%
Average order value
Modernizing the product image carousel boosts mobile engagement and conversions
Discover how a redesigned image carousel enhanced user engagement with a 4.5% lift in add-to-cart actions and improved navigation experience.
+4.5%
Add-to-cart rate
Implementing a bottom sticky add to cart bar increases desktop conversion rates but reduces overall purchase conversions on mobile
Uncover how enhancing the add-to-cart process led to a 45.3% increase in engagement and reduced bounce rates. Discover the full impact!
-10.6%
Conversion rate
Sticky Bottom Add to Cart Bar Boosts Purchase Visibility and Engagement
Discover how optimizing mobile navigation and load speed led to an 8.2% drop in bounce rate and improved user engagement.
+0.0%
Conversion rate
Persistent "Customize Your Own Hat" Button Boosts Navigation Visibility and User Engagement
Discover how a persistent "Customize Your Own Hat" button increased clickthrough rates by 6.6%. Uncover the unexpected results and insights!
+15.4%
Revenue per visitor (RPV)
Enhancing homepage credibility with curated user-generated content carousel
Discover how a modular UGC carousel improved engagement and lifted conversion rates by 6.1%. Explore the impact of real-life imagery now!
+6.1%
Conversion rate
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