Browse results-driven experiments and insights.

Get inspired by practical Shopify A/B test examples that led to impressive gains.

Dynamic Filter System Enhances Customization and User Engagement

Dynamic Filter System Enhances Customization and User Engagement

Explore how a dynamic filter system transformed user experience, boosting clicks by 9.6% while reducing bounce rates by 40.5%. Discover the details!
-6.4%
Conversion rate
Experiment

+83.5%
Add-to-cart rate
Redesigned Hockey Landing Page Focuses on Clarity and Social Proof to Boost Trust

Redesigned Hockey Landing Page Focuses on Clarity and Social Proof to Boost Trust

Discover how a redesigned hockey landing page aimed at clarity and trust led to a significant -38.5% change in conversion rates. Explore the insights!
-38.5%
Conversion rate
Clickable size buttons on hover boost collection page conversions and add-to-cart rate

Clickable size buttons on hover boost collection page conversions and add-to-cart rate

Discover how clickable size buttons on product cards enhanced user engagement and increased add-to-cart actions by 17.3%. Explore the results now!
+7.3%
Conversion rate
Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates

Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates

Discover how a shipping info banner increased user confidence and improved conversions by 4.7%. Explore the results of this impactful change!
+4.7%
Conversion rate
Shipping info banner that expand announcement bar information

Shipping info banner that expand announcement bar information

Discover how adding a shipping info banner led to a 3.3% increase in conversions. Uncover strategies that enhance customer trust and engagement.
+3.3%
Conversion rate
Sticky Product Customization Below The Fold

Sticky Product Customization Below The Fold

Discover how a sticky customization bar altered user interactions, increasing click-through rates by 13.8% but not conversions. Explore the insights!
-14.4%
Conversion rate
Best Sellers Module Added Below Hero

Best Sellers Module Added Below Hero

Discover how adding a Best Sellers module elevated conversions by 16.9%. Explore the impact of showcasing popular products on user engagement!
+16.9%
Conversion rate
Redesigned Football Landing Page

Redesigned Football Landing Page

Transform your football landing page with engaging visuals and social proof, leading to a stunning 19.1% increase in conversions. Explore the results!
+19.1%
Conversion rate
Personalized PDP layout boosts conversions for new and returning visitors

Personalized PDP layout boosts conversions for new and returning visitors

Discover how personalized product pages for new and returning users improved engagement, leading to a 1.0% increase in conversion rates.
-2.8%
Conversion rate
Personalized PDP layout boosts engagement for new and returning visitors

Personalized PDP layout boosts engagement for new and returning visitors

Discover how personalized product detail pages for new and returning visitors led to a 2.4% increase in conversion rates and improved engagement.
+1.9%
Conversion rate
Mobile collection pages see increased convenience with quick add-to-cart button

Mobile collection pages see increased convenience with quick add-to-cart button

Discover how adding an "Add to Cart" button on mobile collection pages influenced user engagement and purchasing behavior. Explore the results!
-5.6%
Conversion rate
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products

Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products

Discover how adding a "Customise" badge and real-life images impacted engagement, with a notable 5.1% increase in add-to-cart actions.
-5.0%
Conversion rate
Redesigned gallery boosts product page engagement and conversions

Redesigned gallery boosts product page engagement and conversions

Discover how reducing product image gallery height led to a 24% increase in conversions and enhanced user engagement. Explore the results now!
+23.9%
Conversion rate
Enhancing AOV with Cross-Sell Pop-up Recommendations

Enhancing AOV with Cross-Sell Pop-up Recommendations

Elevate customer engagement with a pop-up suggesting complementary products, leading to a 6.5% increase in conversions. Discover the strategy!
+13.0%
Average order value
Modernizing the product image carousel boosts mobile engagement and conversions

Modernizing the product image carousel boosts mobile engagement and conversions

Discover how a redesigned image carousel enhanced user engagement with a 4.5% lift in add-to-cart actions and improved navigation experience.
+4.5%
Add-to-cart rate
Implementing a bottom sticky add to cart bar increases desktop conversion rates but reduces overall purchase conversions on mobile

Implementing a bottom sticky add to cart bar increases desktop conversion rates but reduces overall purchase conversions on mobile

Uncover how enhancing the add-to-cart process led to a 45.3% increase in engagement and reduced bounce rates. Discover the full impact!
-10.6%
Conversion rate
Sticky Bottom Add to Cart Bar Boosts Purchase Visibility and Engagement

Sticky Bottom Add to Cart Bar Boosts Purchase Visibility and Engagement

Discover how optimizing mobile navigation and load speed led to an 8.2% drop in bounce rate and improved user engagement.
+0.0%
Conversion rate
Persistent "Customize Your Own Hat" Button Boosts Navigation Visibility and User Engagement

Persistent "Customize Your Own Hat" Button Boosts Navigation Visibility and User Engagement

Discover how a persistent "Customize Your Own Hat" button increased clickthrough rates by 6.6%. Uncover the unexpected results and insights!
+15.4%
Revenue per visitor (RPV)
Enhancing homepage credibility with curated user-generated content carousel

Enhancing homepage credibility with curated user-generated content carousel

Discover how a modular UGC carousel improved engagement and lifted conversion rates by 6.1%. Explore the impact of real-life imagery now!
+6.1%
Conversion rate