Mini Cart Redesign Boosts Conversion
Discover how an updated product display led to a 7.5% increase in conversions and improved user engagement across devices. Explore the insights!
Metric
Conversion rate
Lift change
+7.5%
Control
Variation
If we redesign the minicart to reduce clutter and improve layout hierarchy, then conversion rate will increase because a cleaner, more focused cart overlay reduces distractions and improves navigation on mobile.
What We Changed
- Cleaned up the mini cart.
- Reduced top section space to improve content visibility.
- Repositioned cross-sells to decrease visual competition.
- Integrated free shipping message more subtly.
Detailed breakdown
Conversion Rate
+7.5%
Add-to-Cart Rate
-2.0%
Bounce Rate
+0.9%
Key Learnings
- Streamlined layouts can enhance conversion rates by focusing user attention on essential actions.
- Subtle integration of promotional messages can maintain user focus on primary tasks.
- A cleaner design can lead to higher revenue per visitor, despite minor drops in add-to-cart rates.
