Mini-cart redesign with prominent checkout button boosts conversions and revenue
Discover how a minicart redesign and clearer button placement led to a remarkable 26.7% increase in conversion rate. Get inspired by this experiment!
Metric
Revenue per visitor (RPV)
Lift change
+46.6%
Control
Variation
If we move and restyle the checkout button to be more prominent and remove the chat button from the minicart, then minicart-to-checkout conversion rate will increase because the clearer CTA placement and reduced distractions will help users focus on completing their purchase.
What We Changed
- Made the checkout button more prominent.
- Removed the chat button from the minicart.
- Ensured no technical issues were present in the minicart.
- Retained the id.Me functionality.
Detailed breakdown
Conversion Rate
+26.7%
Add-to-Cart Rate
+11.3%
Average Order Value
+16.9%
Revenue
+41.4%
Bounce Rate
-2.1%
Key Learnings
- A prominent checkout button increased conversions by simplifying the user path.
- Removing distractions helped users focus on completing purchases.
- Addressing technical issues improved user experience.
- Maintaining essential features like id.Me ensured continued user trust.
