Streamlined mobile navigation
Discover how a homepage and PDP redesign led to a 19.2% increase in conversions and enhanced mobile user engagement. Explore the insights now!
Metric
Conversion rate
Lift change
+19.2%
Control
Variation
IF we improve the navigation layout and introduce visual cues, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Highlighted the three main products at the top of the navigation.
- Streamlined the path to PDP.
- Added product visuals to encourage clicks.
Detailed breakdown
Conversion Rate
+19.2%
Add-to-Cart Rate
+13.1%
Click-Through Rate
+2.0%
Revenue per Visitor
+22.1%
Orders
+17.1%
Bounce Rate
-0.8%
Added to Cart
+11.2%
Key Learnings
- Clarifying choices upfront drove stronger buying intent.
- Better navigation improved the quality of traffic more than raw click volume.
- Visual cues and a shorter path to PDP accelerated discovery.
