Implementing a Sticky Navbar

Discover how a sticky navigation bar enhanced user engagement and led to a 15.3% increase in conversion rates. Explore the details now!

Metric

Clickthrough rate

Lift change

+0.5%

Implementing a Sticky Navbar – Control screenshot

Control

Implementing a Sticky Navbar – Variation screenshot

Variation

IF we make the navigation bar sticky, THEN users will navigate more easily and engage with more pages, BECAUSE persistent access to site-wide navigation reduces friction and improves usability.

What We Changed

  • Implemented a sticky navigation bar that stays fixed at the top on scroll.
  • Ensured navigation items, logo, and icons remain functional.

Detailed breakdown

Conversion Rate

+15.3%

Revenue

+8.31%

Click-Through Rate

+0.5%

Bounce Rate

-1.3%

Orders

+14.0%

Key Learnings

  • Persistent navigation increased user engagement by reducing friction.
  • Easier access to navigation led to more page views and interactions.
  • Improved usability contributed to a higher conversion rate.
  • Users appreciated the consistent access to site-wide navigation tools.