Collection Page Redesign
Discover how a simplified product page layout led to a 4.2% increase in conversions and improved user engagement in this insightful experiment.
Metric
Conversion rate
Lift change
+4.2%
Control
Variation
If we adjust the product page design, then conversions will increase because users will find it easier to navigate and make purchases.
What We Changed
- Simplified the layout for better readability.
- Enhanced product images for visual appeal.
- Highlighted key product details like product name and price
- Added sorting
Detailed breakdown
Conversion Rate
+4.2%
Bounce Rate
-6.8%
Key Learnings
- A cleaner layout helped reduce bounce rates.
- Improved images increased user engagement.
- Highlighting details simplified the decision-making process.
