Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Discover how adding a "Customise" badge and real-life images impacted engagement, with a notable 5.1% increase in add-to-cart actions.
Metric
Conversion rate
Lift change
-5.0%
Control
Variation
If we add a “Customise” badge and display real-life use images on customizable product cards, then the conversion rate will increase because users are more likely to notice customizable products and feel more confident seeing real-world examples.
What We Changed
- Displayed a "Customise" badge on product cards with a customization tag.
- Replaced the main product image with a real-life use example image.
- Ensured real-life images maintained correct aspect ratio, quality, and alt text.
- Unchanged product cards without a customization tag.
Detailed breakdown
Conversion Rate
-5.0%
Bounce Rate
-3.8%
Revenue
-7.11%
Key Learnings
- Real-life images increased add-to-cart actions as they provided context.
- "Customise" badge drew attention but didn’t convert to higher sales.
- Seeing products in use reduced bounce rates by engaging users longer.
- Revenue dropped, indicating a need for further analysis on user expectations.
