Redesigned “Find Your Size” Feature

Discover how a redesigned "Find Your Size" feature led to a remarkable 33.1% increase in conversions and enhanced user engagement.

Metric

Revenue per visitor (RPV)

Lift change

+14.9%

Redesigned “Find Your Size” Feature – Control screenshot

Control

Redesigned “Find Your Size” Feature – Variation screenshot

Variation

IF we shorten instructions and reduce the “Find Your Size” feature to a single measurement input THEN the conversion rate will increase BECAUSE the process becomes faster and clearer, reducing drop-off from sizing uncertainty.

What We Changed

  • Removed excess instructional text.
  • Allowed input in inches or centimeters.
  • Automatically calculated and displayed size.
  • Integrated feature above size selector on PDP.
  • Pre-selected size based on input.

Detailed breakdown

Bounce Rate

-6.1%

Key Learnings

  • AOV isn't a reliable metric for this store. There's natural fluctuation as visitors come with a pre-determined number of products they want to buy (i.e. how many kids they're purchasing for).
  • Product sizing is one of the biggest complaints, and giving confidence around this objection helped remove uncertainty for many customers.
  • Engagement time on the sizing component decreased because it's easier to use.
  • Clearer instructions also lowered bounce rates.
  • Recommendation: roll this change out to production.