Simplified Size Finder increases conversion and reduces drop-off
Discover how a redesigned "Find Your Size" feature led to a remarkable 33.1% increase in conversions and enhanced user engagement.
Metric
Revenue per visitor (RPV)
Lift change
+14.9%
Control
Variation
If we shorten instructions and reduce the “Find Your Size” feature to a single measurement input, then the conversion rate will increase because the process becomes faster and clearer, reducing drop-off from sizing uncertainty.
What We Changed
- Removed excess instructional text.
- Allowed input in inches or centimeters.
- Automatically calculated and displayed size.
- Integrated feature above size selector on PDP.
- Pre-selected size based on input.
Detailed breakdown
Bounce Rate
-6.1%
Key Learnings
- Simplifying the process reduced customer confusion.
- Immediate size display boosted user confidence.
- Faster interaction increased engagement.
- Clearer instructions lowered bounce rates.
