Enhanced mobile filters increase conversions and revenue
Adding the Klaviyo tracking script to the site header improved email attribution and drove a +5.0% conversion rate lift with +1.40% revenue growth.
Metric
Conversion rate
Lift change
+5.0%
Control
Variation
IF we add the Klaviyo tracking script to the header, THEN conversions will increase, BECAUSE it enhances email click attribution.
The Klaviyo tracking script was added to the website header to improve email click attribution and enhance the connection between email marketing campaigns and on-site conversions.
Detailed breakdown
Conversion Rate
+5.0%
Revenue
+1.40%
Bounce Rate
-0.4%
Average Order Value
-2.4%
Adding the Klaviyo tracking script delivered a +5.0% conversion rate lift and +1.40% revenue increase. The improved email attribution likely helped Klaviyo better identify returning email subscribers, enabling more targeted follow-up and re-engagement. The slight -2.4% AOV dip suggests the additional conversions may have come from lower-value orders driven by email campaigns, but the net revenue impact was still positive. A simple, low-risk change with meaningful upside.
