Prominent display of 10% discount boosts conversions and revenue across devices
Discover how showcasing a 10% discount for select groups led to a 31.5% increase in mobile conversions and enhanced user engagement.
Metric
Conversion rate
Lift change
+1.2%
Control
Variation
If we prominently display a 10% discount for eligible groups, then the conversion rate will increase because highlighting exclusive savings creates an emotional connection and financial incentive for targeted customers.
What We Changed
- Added discount messaging to homepage and product pages.
- Linked all mentions to a discount verification page.
- Styled messaging to match the site’s promotional design.
- Used multi-line formatting for mobile readability.
Detailed breakdown
Conversion Rate
+31.5%
Add-to-Cart Rate
+21.4%
Click-Through Rate
+27.7%
Bounce Rate
-15.8%
Revenue
+62.75%
Key Learnings
- Offering discounts to specific groups increased mobile engagement and conversions.
- Visible, sitewide messaging created awareness and urgency.
- Clear links to the verification page facilitated easy access to discounts.
- Mobile-friendly design improved readability and interaction.
