Product page redesign with updated fields boosts engagement and revenue

Discover how redesigning the product page led to a 12.55% revenue increase and improved user engagement. Explore our insights and strategies!

Metric

Conversion rate

Lift change

+0.5%

Product page redesign with updated fields boosts engagement and revenue – Control screenshot

Control

Product page redesign with updated fields boosts engagement and revenue – Variation screenshot

Variation

IF we make the top of the PDP more compact, THEN conversions and revenue will increase, BECAUSE users will reach add-to-cart button quicker

What We Changed

  • Edited the review rate styling.
  • Improved styling of the input fields.

Detailed breakdown

Conversion Rate

+0.5%

Bounce Rate

-19.5%

Key Learnings

  • Improved layout reduced bounce rate.
  • Enhanced fields increased user engagement.
  • Better layout boosted conversion rate on desktop but hurt mobile experience.