Simplified Text Input Flow Boosts PDP Conversion and User Clarity
Discover how simplifying text input on product pages led to a 4.2% increase in conversion rates and 16.6% more clicks. Explore the full experiment!
Metric
Revenue per visitor (RPV)
Lift change
-3.1%
Control
Variation
If we simplify text input, then the conversion rate will increase because customers will have a clearer, more intuitive customization process and won’t get stuck.
What We Changed
- Replaced confusing CTA with simpler, action-oriented alternatives.
- Auto-focused input field upon clicking “Add Your Text.”
- Added clear inline error states for input validation.
Detailed breakdown
Conversion Rate
+4.2%
Bounce Rate
-23.1%
Add-to-Cart Rate
-6.4%
Revenue
-1.94%
Key Learnings
- Simplified input fields increased user engagement.
- Clearer calls to action reduced user confusion.
- Inline error messages helped guide users through customization.
- Despite increased engagement, the add-to-cart rate dropped, indicating potential areas for further optimization.
