Visual free shipping progress indicator
Discover how a free shipping indicator in the minicart can lead to a 9.2% increase in average order value. Explore the experiment details now!
Metric
Conversion rate
Lift change
-5.9%
Control
Variation
IF we display the free shipping threshold in the minicart, THEN average order value will increase, BECAUSE users will feel motivated to add more items to unlock a visible reward.
What We Changed
- Added a progress bar in the minicart showing proximity to free shipping.
- Introduced dynamic messages based on cart total.
- Implemented changes across all cart states.
Detailed breakdown
Average Order Value
+9.2%
Click-Through Rate
+6.7%
Revenue
+1.55%
Bounce Rate
-8.9%
Conversion Rate
-5.9%
Key Learnings
- The progress bar encouraged higher cart values, reflected in the increased average order value.
- Visual cues motivated users to engage more, improving click-through rates.
- Reduced bounce rates suggest the feature kept users interested longer.
- The added element might have distracted some users, leading to a decrease in conversions.
