Redesigned Football Landing Page
Transform your football landing page with engaging visuals and social proof, leading to a stunning 19.1% increase in conversions. Explore the results!
Metric
Conversion rate
Lift change
+19.1%
Control
Variation
If we redesign the football landing page with better visuals, endorsements, social proof, and a mobile sticky CTA, then conversion rates will increase because customers will better understand and trust the product, leading to an easier purchase path.
What We Changed
- Added visual of product’s collar in the hero section.
- Prioritized athlete photography and video content.
- Highlighted social proof elements early.
- Implemented sticky “Shop Now” button for mobile.
- Added FAQs and product reviews sections.
Detailed breakdown
Conversion Rate
+19.1%
Add-to-Cart Rate
+3.1%
Bounce Rate
-13.7%
Click-Through Rate
+18.7%
Key Learnings
- Enhanced visuals and athlete endorsements increased product trust.
- Early social proof and testimonials improved credibility.
- A sticky CTA on mobile made purchasing easier.
- Clear product information reduced bounce rates.
