Personalized homepage layout for returning visitors
Transform your homepage with personalized experiences! Discover how tailored content increased conversions by 29.9% and reduced bounce rates.
Metric
Conversion rate
Lift change
+39.3%
Control
Variation
If we personalize the homepage experience based on visitor type, then the conversion rate will increase for both segments, because new users will build trust and understanding, while returning users will see a faster, action-focused shopping path.
What We Changed
- Highlighted product offers for returning visitors.
- Shortened the path to purchasing the product.
Detailed breakdown
Conversion Rate
+29.9%
Add-to-Cart Rate
+22.0%
Bounce Rate
-16.4%
Revenue
+31.8%
Key Learnings
- Personalization increased engagement across user segments.
- Trust-building content reduced bounce rates for new visitors.
- Tailored experiences led to higher revenue and user satisfaction.
