Personalized Homepage Experience Boosts Conversion Rates for New and Returning Visitors
Discover how personalizing the homepage for different visitor types resulted in a 0.5% conversion rate increase and enhanced user engagement.
Metric
Revenue per visitor (RPV)
Lift change
+3.1%
Control
Variation
If we personalize the homepage experience based on visitor type, then the conversion rate will increase for both segments because new users will build trust and understanding, while returning users will see a faster, action-focused shopping path.
What We Changed
- New visitors saw an educational homepage introducing the brand.
- Returning visitors saw a sales-focused layout with product highlights.
- Direct calls-to-action for returning users.
- Emphasis on trust-building content for new users.
Detailed breakdown
Conversion Rate
+0.5%
Add-to-Cart Rate
+11.6%
Bounce Rate
-7.2%
Revenue
+6.2%
Key Learnings
- Personalizing content improved user engagement.
- New visitors benefited from trust-building elements.
- Returning users responded well to direct sales prompts.
- Custom experiences can drive different behaviors in varied user segments.
