Sticky Bottom Add to Cart Bar Boosts Purchase Visibility and Engagement
Discover how optimizing mobile navigation and load speed led to an 8.2% drop in bounce rate and improved user engagement.
Metric
Conversion rate
Lift change
+0.0%
Control
Variation
If we reduce the mobile bounce rate, then user engagement will improve because users will stay on the page longer.
What We Changed
- Streamlined mobile navigation.
- Enhanced page load speed on mobile.
- Simplified mobile checkout process.
Detailed breakdown
Add-to-Cart Rate
+7.6%
Click-Through Rate
+5.1%
Conversion Rate
+2.1%
Bounce Rate
-8.2%
Average Order Value
-5.2%
Revenue
-5.18%
Key Learnings
- Faster loading pages reduced bounce rates.
- Improved navigation led to higher engagement.
- Simpler checkout increased add-to-cart actions.
- Revenue decreased due to lower average order values.
