Personalized PDP Layout for New Visitors
Discover how personalized product detail pages for new and returning visitors led to a 2.4% increase in conversion rates and improved engagement.
Metric
Conversion rate
Lift change
+1.9%
Control
Variation
IF we tailor PDP content based on whether a user is new or returning THEN the PDP conversion rate for both segments will increase, BECAUSE new users will get the information needed to build confidence, while returning users will see a faster, sales-driven path to purchase.
What We Changed
- New visitors saw educational content.
- Product benefits, how it works, and social proof were emphasized.
Detailed breakdown
Conversion Rate
+2.4%
Click-Through Rate
+17.2%
Bounce Rate
-13.3%
Revenue
+0.62%
Key Learnings
- Tailored content increased user engagement.
- New visitors benefited from detailed information, reducing bounce rates.
- A tailored approach can improve engagement but may need further refinement for conversion.
