Enhanced search results with clickable categories increase user engagement and conversions
Revamped search functionality led to a 13.7% rise in conversions. Discover how enhanced product discovery can transform user experience!
Metric
Clickthrough rate
Lift change
+1.2%
Control
Variation
If we improve the relevance of product suggestions and add clickable category links to search results, then the clickthrough rate will rise, because users will find what they’re looking for faster and have clearer paths to explore product types.
What We Changed
- Added clickable category links to search results.
- Displayed search results in a dropdown (desktop) or full overlay (mobile).
- Limited initial search preview to 6 products and 2 categories.
- Dynamically updated search results as user typed.
Detailed breakdown
Conversion Rate
+13.7%
Add-to-Cart Rate
+5.4%
Bounce Rate
-1.9%
Key Learnings
- Clickable categories guided users to relevant collections quickly.
- Dynamic updates kept search results relevant in real-time.
- Improved search clarity reduced bounce rates.
- Enhanced product discovery boosted conversion and revenue.
