Wider Collection Page Layout Improves Product Visibility and User Engagement
Discover how widening the collection page increased click-through rates by 4.0% while reducing bounce rates by 11.8%. Explore the insights!
Metric
Clickthrough rate
Lift change
+4.0%
Control
Variation
If we widen the collection page layout on desktop, then click-through rate on product cards will increase because users will see more of the product visuals clearly and experience less visual congestion.
What We Changed
- Increased width of the main content container on desktop.
- Adjusted product grid spacing.
- Ensured sidebar filters remained visible.
- Scaled text and images proportionally.
Detailed breakdown
Click-through Rate
+4.0%
Bounce Rate
-11.8%
Revenue
-5.50%
Key Learnings
- Wider layout improved the click-through rate by showing products more clearly.
- Bounce rate decreased as users found the layout easier to navigate.
- The increase in average order value indicates better product evaluation.
- Despite positive engagement changes, revenue decreased, suggesting other factors at play.
