Product Card Redesign
Discover how redesigning product cards and adding a color selector led to a 4.7% increase in user engagement and enhanced browsing experience.
Metric
Conversion rate
Lift change
+1.5%
Control
Variation
If we improve the product cards' layout and add a color selector, then conversions will increase because customers will find products easier to browse and select.
What We Changed
- Redesigned product cards for easier visual consumption.
- Added a color selector to product cards.
Detailed breakdown
Add-to-Cart Rate
+4.7%
Average Order Value
+9.0%
Click-Through Rate
+2.2%
Conversion Rate
+1.5%
Revenue
+8.98%
Bounce Rate
-2.7%
Key Learnings
- Simplifying product cards improved the browsing experience.
- The color selector helped users make quicker choices.
- Enhanced layout led to better engagement and reduced bounce rates.
- Increased add-to-cart rate showed higher user interest.
