Persistent Shipping Info Banner Boosts Customer Confidence and Conversion Rates
Discover how a shipping info banner increased user confidence and improved conversions by 4.7%. Explore the results of this impactful change!
Metric
Conversion rate
Lift change
+4.7%
Control
Variation
If we add a persistent, easy-access shipping info banner to the site, then conversion rate will increase because users will feel more confident about shipping and returns without needing to leave the shopping flow.
What We Changed
- Added a shipping info banner at the top of the page.
- Provided quick access to shipping and returns details.
- Included a drawer/modal with detailed information.
- Highlighted free shipping and eco-conscious message.
Detailed breakdown
Conversion Rate
+4.7%
Add-to-Cart Rate
+0.9%
Bounce Rate
-2.2%
Revenue
+1.71%
Key Learnings
- Easy access to shipping info increased user confidence.
- Reducing uncertainty improved conversion rates.
- Visible shipping details reduced bounce rates.
- Quick access to policies maintained user engagement.
