Single-Column Product Grid
Discover how a single product card per row on mobile enhanced user engagement and led to a 3% increase in conversions. Explore the results!
Metric
Revenue per visitor (RPV)
Lift change
+63.1%
Control
Variation
If we display one product card per row, then conversions will increase because users can view products more clearly and in detail.
What We Changed
- Displayed one product card per row in the mobile view.
- Enhanced product visibility by reducing clutter.
Detailed breakdown
Conversion Rate
+3.0%
Key Learnings
- Larger product views improved user engagement and conversion rates.
- Detailed views helped increase average order value.
- Reduction in orders and visitors suggests potential trade-offs in engagement.
