Scarcity Message Boosts Cart Conversion
Discover how a simplified mobile checkout process led to a 3.2% lift in conversions and a 4.2% increase in orders for AFTCO.
Metric
CVR
Lift change
+2.74% (CVR)
Control
Variation
If shoppers are reminded that items in their cart are not reserved and may sell out, then the conversion rate will increase because a sense of urgency will prompt faster checkout decisions.
What We Changed
- Added a message in the shopping cart.
- Informed users that items are in high demand.
- Communicated that products cannot be reserved.
Detailed breakdown
Conversion Rate
+2.7%
Orders
+3.1%
Revenue per Visitor
+2.8%
Average Order Value
+0.1%
Key Learnings
- Scarcity messaging increased urgency, boosting conversion rates.
- Highlighting demand encouraged faster purchase decisions.
- Shoppers responded to non-reservation cues by completing orders.
