Condensed Product Gallery Increases Conversions
Discover how reducing product image gallery height led to a 24% increase in conversions and enhanced user engagement. Explore the results now!
Metric
Conversion rate
Lift change
+23.9%
Control
Variation
IF we reduce the vertical space taken by the gallery THEN the conversion rate will increase BECAUSE more critical content will appear in the top fold, reducing the need to scroll and improving decision speed.
What We Changed
- Reduced height and spacing of the product image gallery.
- Kept image carousel functionalities.
- Adjusted layout and margins to fit more content in the first fold.
Detailed breakdown
Conversion Rate
+24.0%
Add-to-Cart Rate
+15.0%
Bounce Rate
-9.9%
Key Learnings
- More visible purchase content improved decision-making speed.
- Reduced need to scroll led to higher engagement.
- Easier access to key actions like "Add to Cart" increased conversions.
- Cleaner layout reduced bounce rates and boosted revenue.
