Repositioning the chat pop-up significantly improves conversion rates across devices
Discover how repositioning a chat pop-up led to a remarkable 44.5% increase in conversions. Learn from this simple yet effective optimization.
Metric
Conversion rate
Lift change
+44.5%
Control
Variation
If we reposition the chat pop-up so it doesn’t block key shopping actions, then the site’s conversion rate will increase because users will have an uninterrupted view of important CTAs and product information.
What We Changed
- Repositioned the chat pop-up to a less intrusive spot.
- Disabled 'Stay in the Game' pop-up.
- Ensured chat no longer overlaps with key CTAs and navigation.
- Made the chat icon smaller on mobile and positioned it over non-interactive space.
- Auto-minimized or kept the chat minimized by default.
Detailed breakdown
Conversion Rate
+44.5%
Add-to-Cart Rate
+27.9%
Revenue
+52.55%
Bounce Rate
-0.9%
Key Learnings
- Uninterrupted access to CTAs increased conversion opportunities.
- Reducing visual clutter enhanced user focus on shopping tasks.
- Smaller, non-overlapping chat improved mobile user experience.
- Auto-minimizing reduced distraction, encouraging more completed actions.
