Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Discover how a bundle promotion near the Add to Cart button led to a 9.8% increase in average order value and a 23% rise in click-through rates.

Metric

Revenue per visitor (RPV)

Lift change

+0.6%

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP – Control screenshot

Control

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP – Variation screenshot

Variation

IF we promote a “Buy Collar, Get Off Sleeves” offer on the PDP THEN the average order value will increase BECAUSE customers feel like they're getting a bargain while making their product more unique, custom and desirable.

What We Changed

  • Introduced a bundle promotion near the Add to Cart button.
  • Added sleeve add-on option below size and variant selectors.
  • Auto-applied discount when both items were in the cart.
  • Displayed original price and discount clearly.

Detailed breakdown

Conversion Rate

-4.0%

Average Order Value

+9.8%

Click-Through Rate

+23.0%

Bounce Rate

-14.9%

Revenue

+1.73%

Key Learnings

  • The hypothesis was partially correct. AoV did increase, and more customers purchased the upsell.
  • There was additional friction added and some users were confused by the offer, resulting in a drop in conversion rate.
  • Recommendation: Run this exact experiment again with a redesigned upsell component that better explains the value.
  • Declaring this test a winner because AoV and RPV increased.