Boosting AOV with Collar and Sleeve Bundle Promotion on PDP

Discover how a bundle promotion near the Add to Cart button led to a 9.8% increase in average order value and a 23% rise in click-through rates.

Metric

Revenue per visitor (RPV)

Lift change

+0.6%

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP – Control screenshot

Control

Boosting AOV with Collar and Sleeve Bundle Promotion on PDP – Variation screenshot

Variation

If we promote a “Buy Collar, Get Off Sleeves” offer on the PDP, then the average order value will increase because the targeted discount provides clear, immediate savings at the point of decision.

What We Changed

  • Introduced a bundle promotion near the Add to Cart button.
  • Added sleeve add-on option below size and variant selectors.
  • Auto-applied discount when both items were in the cart.
  • Displayed original price and discount clearly.

Detailed breakdown

Conversion Rate

-4.0%

Average Order Value

+9.8%

Click-Through Rate

+23.0%

Bounce Rate

-14.9%

Revenue

+1.73%

Key Learnings

  • The bundle promotion increased click-through rates significantly.
  • Displaying discounts clearly encouraged higher average order values.
  • Reduced bounce rates suggested improved initial engagement.
  • Conversion rates dropped, indicating potential friction at checkout.