Adding Category Links on Product Pages
Discover how adding product category links enhanced engagement and product discovery, leading to an 8.7% increase in click-through rates.
Metric
Clickthrough rate
Lift change
+8.7%
Control
Variation
If we add a product category link on product pages, then conversions will increase because customers can explore more related products easily.
What We Changed
- Added a link to related product categories on product detail pages.
- Provided a direct path for customers to explore similar products.
Detailed breakdown
Add-to-Cart Rate
+1.3%
Average Order Value
+0.4%
Click-Through Rate
+8.7%
Bounce Rate
-5.8%
Conversion Rate
-1.1%
Revenue
-0.43%
Key Learnings
- Direct links to related products improved customer engagement.
- Easier navigation led to more clicks and a lower bounce rate.
- While overall conversion rate dipped slightly, product discovery increased.
- Highlighting related products can enhance average order value.
