Discover how one experiment led to a 46.6% increase in conversions and a 58.0% rise in orders. Explore innovative strategies today!
Metric
Revenue per visitor (RPV)
Lift change
-10.4%
Control
Variation
IF we decrease all products prices THEN conversions will increase BECAUSE the products are over their optimal price and this deters a lot of customers from purchasing.
What We Changed
- Reduced prices by 15% on all major products.
Detailed breakdown
Results
| Metric | Lift |
|---|---|
| Conversion Rate | +44.2% |
| Revenue | +36.5% |
| Orders | +52.3% |
| Revenue per Visitor | +35.5% |
| Average Order Value | -10.4% |
Key Learnings
- Price is a huge lever for this product line.
- The massive jump (44%) in conversion rate shows that a lot of money is being left on the table by a misaligned pricing strategy.
- Recommendation: roll change into production and move on to the next iteration to see if we can find a more profit-optimized price.
