"Hand-Printed & Made with American Jobs" Badge
Discover how adding a "Hand-Printed & Made in USA" badge influenced customer engagement, leading to a significant click-through rate increase.
Metric
Conversion rate
Lift change
-2.4%
Control
Variation
If the PDP clearly highlights that the product is hand-printed and made in the USA, then the conversion rate will rise because customers are more likely to trust the craftsmanship and support domestic production.
What We Changed
- Added "Hand-Printed & Made in USA" text near the top of the PDP.
- Paired text with a small icon or badge for visibility.
- Ensured placement was consistent across desktop and mobile.
- Kept messaging from interfering with core purchase flow.
Detailed breakdown
Conversion Rate
-2.4%
Average Order Value
+6.3%
Revenue
+5.3%
Bounce Rate
-29.2%
Click-Through Rate
+21.9%
Key Learnings
- Highlighting craftsmanship increased user engagement, as seen in higher click-through rates.
- The badge reduced bounce rates, indicating improved initial interest.
- Average order value increased, suggesting customers valued the craftsmanship.
- Conversion rates declined slightly, indicating other factors may affect purchase decisions.
