Mobile Menu Redesign
Discover how a mobile menu redesign led to a +10.7% increase in conversions, enhancing navigation and user engagement. Explore the results!
Metric
Conversion rate
Lift change
+10.3%
Control
Variation
If we redesign the mobile menu to display product collections visually, then the mobile conversion rate will increase because users will be able to find what they’re looking for more quickly and easily.
What We Changed
- Redesigned the mobile menu layout.
- Visually displayed product collections.
- Enhanced navigation speed and ease.
Detailed breakdown
Conversion Rate
+10.7%
Bounce Rate
-5.5%
Revenue
+28.25%
Key Learnings
- Visual menus help users find products faster.
- Easier navigation reduces bounce rates.
- Improved menu design boosts conversions and sales.
- Enhanced user experience leads to higher engagement and orders.
