Enhancing homepage credibility with curated user-generated content carousel
Discover how a modular UGC carousel improved engagement and lifted conversion rates by 6.1%. Explore the impact of real-life imagery now!
Metric
Conversion rate
Lift change
+6.1%
Control
Variation
If curated UGC is displayed on collection pages and aligned with the shopper's interests, then the conversion rate will increase because real-life context builds trust and helps customers visualize using the product.
What We Changed
- Added a modular carousel of user-generated content.
- Made carousel swipeable on mobile, click-to-scroll on desktop.
- Included TikTok-style, Instagram posts, and lifestyle photos.
- Enabled easy updates to UGC sources for admins.
Detailed breakdown
Conversion Rate
+6.1%
Key Learnings
- Real-life imagery increased user engagement and trust.
- Carousel format reduced bounce rates by making content dynamic.
- Conversion rate improved as customers visualized product use.
- Revenue decreased slightly, possibly due to lower average order value.
