Sticky Product Customization Below The Fold
Discover how a sticky customization bar altered user interactions, increasing click-through rates by 13.8% but not conversions. Explore the insights!
Metric
Conversion rate
Lift change
-14.4%
Control
Variation
If we add a sticky Customization bar once the user scrolls past the first fold, then the conversion rate will increase because users will have a clear and accessible path to purchase, reducing friction during deep PDP browsing.
What We Changed
- Added sticky customization bar
- Ensured smooth transition to sticky customization bar.
- Positioned the sticky bar at the bottom of the screen.
Detailed breakdown
Conversion Rate
-14.4%
Add to Cart Rate
-10.2%
Click-Through Rate
+13.8%
Bounce Rate
-17.6%
Revenue
-17.46%
Key Learnings
- The sticky bar improved visibility but did not translate to higher conversions.
- Increased click-through rates suggest more interaction but may not lead to purchases.
- Reduced bounce rate indicates higher engagement but not necessarily higher sales.
- Keeping purchase options visible was not enough to overcome other barriers to conversion.
