Homepage category slider with lifestyle images
Discover how lifestyle tiles in homepage navigation led to a 2.3% increase in clickthrough rates and reduced bounce rates by 12.2%.
Metric
Clickthrough rate
Lift change
+2.3%
Control
Variation
If we add thumbnails with large, lifestyle-image tiles to primary categories, then the clickthrough rate on primary category tiles will increase because visually immersive content enhances clarity and appeal.
What We Changed
- Added large lifestyle images for each main category.
- Included category name and CTA (“Shop”) on each tile.
- Implemented a horizontal slider on both desktop and mobile.
- Added hover effects on desktop for visual emphasis.
- Positioned tiles directly under the hero section.
Detailed breakdown
Conversion Rate
-1.2%
Add-to-Cart Rate
-0.2%
Bounce Rate
-12.2%
Key Learnings
- Visually appealing tiles increased engagement with main categories.
- Enhanced imagery reduced bounce rate by capturing early interest.
- Hover effects provided an interactive element that intrigued desktop users.
- While clickthrough improved, the overall conversion rate slightly decreased, suggesting room for further of the user path and collection displayed.
