Overhauled PDP accordion boosts engagement and conversions
Revamp your product page layout to enhance user experience! Explore how a new design led to a 50% conversion increase and improved engagement.
Metric
Revenue per visitor (RPV)
Lift change
+35.6%
Control
Variation
If we improve accordion usability, then the conversion rate will increase because customers will quickly see important information without excessive scrolling or clicks.
What We Changed
- Broke out key details from accordion into visible sections.
- Moved reviews higher on the page.
- Updated accordion design for better usability.
- Retained secondary content in the accordion.
Detailed breakdown
Conversion Rate
+50.0%
Bounce Rate
-14.0%
Revenue
+35.6%
Key Learnings
- Visible key details increased trust and reduced uncertainty.
- Higher reviews encouraged faster purchase decisions.
- Improved accordion usability enhanced user experience.
- Early access to information decreased bounce rates.
