Restructured Product Page Accordion Layout

Revamp your product page layout to enhance user experience! Explore how a new design led to a 50% conversion increase and improved engagement.

Metric

Revenue per visitor (RPV)

Lift change

+35.6%

Restructured Product Page Accordion Layout – Control screenshot

Control

Restructured Product Page Accordion Layout – Variation screenshot

Variation

IF we improve accordion usability THEN the conversion rate will increase BECAUSE customers are prompted to read the most critical product information through an interactive component

What We Changed

  • Broke out key details from accordion into visible sections.
  • Moved reviews higher on the page.
  • Updated accordion design for better usability.
  • Retained secondary content in the accordion.

Detailed breakdown

Conversion Rate

+50.0%

Bounce Rate

-14.0%

Revenue

+35.6%

Key Learnings

  • The numbers point to customers finding the content easier to engage with.
  • Reviews higher on the page encouraged customers to make a purchase.
  • Early access to the most information decreased bounce rates and increased the conversion rate.
  • Recommendation: roll the change out into production.