Inspiration Gallery on Custom PDP
Discover how an inspiration gallery on product pages led to a 6.3% lift in conversions, enhancing customer confidence and engagement.
Metric
Conversion rate
Lift change
+6.3%
Control
Variation
If we add an inspiration gallery of professionally photographed ready-made hats to customizable PDPs, then conversion rates will increase because it helps users visualize the outcome, reducing uncertainty and making the customization experience feel more approachable.
What We Changed
- Added an inspiration gallery to product pages.
- Included 4-6 professional photos of past customized hats.
- Positioned gallery below customization tool or before reviews.
- Made images link to pre-configured product pages.
Detailed breakdown
Conversion Rate
+6.3%
Bounce Rate
-16.7%
Key Learnings
- Visual examples increased user confidence in customization.
- Professional photos showcased product quality, enhancing appeal.
- Clear visualization reduced hesitation and improved engagement.
- Linking images to product pages streamlined the customer journey.
