Moving Free Shipping Message Below Add to Cart
Discover how adding a free shipping message influenced conversion rates and customer behavior. Explore the results of this impactful change!
Metric
Conversion rate
Lift change
-0.2%
Control
Variation
If we place a free shipping note directly below the Add to Cart button, then the conversion rate will increase because it reassures customers about shipping costs and reduces purchase hesitation at the decision point.
What We Changed
- Moved a free shipping message directly below the Add to Cart button.
- Ensured consistent font size and spacing.
- Moved 'In stock, ready to ship' message.
Detailed breakdown
Conversion Rate
-0.2%
Click-Through Rate
+1.4%
Bounce Rate
-1.5%
Key Learnings
- Free shipping information reduced bounce rates by addressing cost concerns upfront.
- The clear message increased average order value as customers felt encouraged to meet shipping thresholds.
- Slight conversion rate drop suggests message placement may need refinement.
- Consistent messaging enhanced revenue, showing improved clarity can drive sales.
