Enhancing AOV with Cross-Sell Pop-up Recommendations

Elevate customer engagement with a pop-up suggesting complementary products, leading to a 6.5% increase in conversions. Discover the strategy!

Metric

Average order value

Lift change

+13.0%

Enhancing AOV with Cross-Sell Pop-up Recommendations – Control screenshot

Control

Enhancing AOV with Cross-Sell Pop-up Recommendations – Variation screenshot

Variation

If we display a pop-up suggesting complementary products, then average order value will increase because customers are encouraged to add more cross-sell items.

What We Changed

  • Added a pop-up displaying complementary product suggestions.
  • Targeted both mobile and desktop users.
  • Linked suggestions directly to product pages.

Detailed breakdown

Add-to-cart Rate

+8.2%

Average Order Value

+13.0%

Conversion Rate

+6.5%

Bounce Rate

-2.4%

Key Learnings

  • Pop-ups effectively encouraged additional purchases, raising the average order value.
  • Suggesting complementary products increased user engagement and conversions.
  • The approach reduced bounce rates by capturing user interest early.
  • Direct product links facilitated easier navigation and decision-making.