Shipping info banner that expand announcement bar information
Discover how adding a shipping info banner led to a 3.3% increase in conversions. Uncover strategies that enhance customer trust and engagement.
Metric
Conversion rate
Lift change
+3.3%
Control
Variation
If we add a persistent, easy-access shipping info banner to the site, then the conversion rate will increase because making shipping details readily available reduces uncertainty and builds trust, helping users feel more confident in completing a purchase.
What We Changed
- Added a shipping info banner at the top of the page.
- Made the banner clickable to open a drawer with detailed shipping and returns info.
- Included free shipping highlight and customer service links in the drawer.
Detailed breakdown
Conversion Rate
+3.3%
Bounce Rate
-1.3%
Revenue Per Visitor
+0.9%
Key Learnings
- Providing key shipping info upfront increased user confidence.
- Easy access to returns policy reduced bounce rates.
- Highlighting free shipping encouraged more add-to-cart actions.
- Simplifying access to customer service improved user experience.
