Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Discover how adding breadcrumbs to collection pages enhanced navigation, reducing bounce rates and increasing engagement by 1.8%. Explore the results!
Metric
Conversion rate
Lift change
+1.8%
Control
Variation
IF we add breadcrumbs to collection pages, THEN users will navigate more confidently and explore more of the site, BECAUE visible navigation context improves orientation and reduces bounce rates.
What We Changed
- Added breadcrumbs to all collection pages.
- Created a clear hierarchy: Home / Parent Collection / Current Collection.
- Ensured breadcrumbs are clickable and link correctly.
- Maintained clean, responsive display on all devices.
Detailed breakdown
Conversion Rate
+1.8%
Add-to-Cart Rate
+3.0%
Bounce Rate
-0.5%
Revenue
+2.26%
Key Learnings
- Breadcrumbs provided users with better orientation, reducing bounce rates.
- Clear navigation paths encouraged more add-to-cart actions.
- Improved navigation increased overall conversion rates.
- Enhanced user experience led to higher revenue.
