Best Sellers Module Added Below Hero
Discover how adding a Best Sellers module elevated conversions by 16.9%. Explore the impact of showcasing popular products on user engagement!
Metric
Conversion rate
Lift change
+16.9%
Control
Variation
If we add the Best Sellers category to the top of the homepage, then the conversion rate will increase because more users will see and engage with the most successful category before dropping off.
What We Changed
- Added Best Sellers module below the hero section.
- Arranged product categories by performance, best to least.
- Ensured consistent order across desktop and mobile.
Detailed breakdown
Conversion Rate
+16.9%
Orders
+15.0%
Key Learnings
- Highlighting best sellers early increased user engagement.
- Improved visibility of top products led to higher conversion rates.
- Strategic placement reduced the effort needed to find popular items.
- Consistent layout across devices ensured a seamless user experience.
