Enhanced Shipping Info Banner Boosts User Confidence and Engagement
Discover how adding a persistent shipping info banner enhanced user trust, resulting in a 1.5% increase in conversion rate. Explore the results!
Metric
Conversion rate
Lift change
+1.5%
Control
Variation
If we add a persistent, easy-access shipping info banner to the site, then the conversion rate will increase because making shipping details readily available reduces uncertainty and builds trust.
What We Changed
- Added a shipping info banner at the top of the page.
- Enabled a drawer or modal with detailed shipping and returns info.
- Included free shipping highlights and customer service contacts.
Detailed breakdown
Add-to-Cart Rate
+5.9%
Bounce Rate
-0.0%
Revenue
-9.85%
Key Learnings
- Easy access to shipping info increased user confidence.
- Clear information reduced user hesitation, improving add-to-cart actions.
- Revenue decline suggests the need to reassess pricing or shipping incentives.
- Persistent information can enhance user experience without boosting overall conversion.
