Adding Customer UGC to Homepage
Discover how an updated mobile layout led to a 4.3% increase in conversions and improved user engagement. See the insights gained!
Metric
Clickthrough rate
Lift change
+2.1%
Control
Variation
If we display customer-submitted UGC on the homepage, then the bounce rate will decrease because real customer content builds authenticity and reinforces product quality.
What We Changed
- Added a UGC block under the 'Shop by category' carousel.
- Featured customer-submitted images and videos.
- Incorporated content from Reviews.io.
- Made the UGC block visually clean and responsive.
Detailed breakdown
Conversion Rate
+3.3%
Bounce Rate
-9.5%
Add-to-Cart Rate
+4.0%
Revenue
+1.14%
Click-Through Rate
+2.1%
Key Learnings
- Authentic customer content decreased the bounce rate.
- Visual testimonials boosted trust and engagement.
- Integrating real experiences led to higher conversion rates.
- Responsive design ensured seamless viewing across devices.
