Modernizing the product image carousel boosts mobile engagement and conversions
Discover how a redesigned image carousel enhanced user engagement with a 4.5% lift in add-to-cart actions and improved navigation experience.
Metric
Add-to-cart rate
Lift change
+4.5%
Control
Variation
If we modernize the image carousel, then users will interact more with product media and add products to cart more efficiently, because better visuals reduce hesitation and scrolling fatigue.
What We Changed
- Increased product image area height.
- Implemented modern carousel controls.
- Added swipe support for easier navigation.
Detailed breakdown
Add-to-Cart Rate
+4.5%
Conversion Rate
+1.1%
Bounce Rate
-1.4%
Revenue
-1.68%
Key Learnings
- Larger images improved user engagement.
- Modern controls enhanced navigation, reducing bounce rate.
- Better visuals led to more products added to carts.
- Despite higher engagement, the revenue dropped slightly, indicating potential pricing or product interest issues.
