Refined Free Shipping Message on PDP
Discover how a refined free shipping message led to a 7.1% increase in conversion rates. Learn about the impactful changes made!
Metric
Conversion rate
Lift change
+7.1%
Control
Variation
IF we display a single clear dynamic shipping message based on product price THEN more customers will purchase BECAUSE they will be reminded there's no friction or additional costs around shipping charges.
What We Changed
- Displayed only one shipping message per product page.
- Tailored the message based on the product's price.
- Removed redundant shipping information.
Detailed breakdown
Conversion Rate
+7.1%
Add-to-Cart Rate
+1.0%
Bounce Rate
-0.1%
Key Learnings
- Simplifying messages results in more customers actually reading the content.
- Clear communication helped break down assumed objections around shipping.
- Saying something once really clearly beat saying the same things multiple times.
