Streamlined Free Shipping Messages Boost Conversion Clarity on Product Pages
Discover how a refined free shipping message led to a 7.1% increase in conversion rates. Learn about the impactful changes made!
Metric
Conversion rate
Lift change
+7.1%
Control
Variation
If we display only one clear, context-specific shipping message based on product price, then conversion rates will increase because users will better understand the shipping benefit without distraction.
What We Changed
- Displayed only one shipping message per product page.
- Tailored the message based on the product's price.
- Removed redundant shipping information.
Detailed breakdown
Conversion Rate
+7.1%
Add-to-Cart Rate
+1.0%
Bounce Rate
-0.1%
Key Learnings
- Simplifying messages reduced cognitive load for users.
- Clear communication improved trust and purchase intent.
- Tailored information increased user satisfaction and engagement.
- Fewer distractions led to more focused purchasing decisions.
