Navbar Redesign with Banner Color Testing
Discover how redesigning a navbar and testing banner colors resulted in an 18.4% increase in add-to-cart actions and improved engagement.
Metric
Add-to-cart rate
Lift change
+18.4%
Control
Variation
If we improve the navbar layout and test both banner colors, then engagement with filters and navigation will improve, and the add-to-cart rate will increase because a more intuitive layout reduces friction and consistent spacing improves usability.
What We Changed
- Decreased the height of the navbar
- Cleaned up the space and better organised the elements
- Improved the spacing between the elements
Detailed breakdown
Add-to-Cart Rate
+18.4%
Click-Through Rate
+11.6%
Conversion Rate
-1.0%
Bounce Rate
-12.9%
Key Learnings
- Clean layout decreases user friction.
- Consistent spacing enhances navigation usability.
- Visual changes, like banner colors, can impact engagement.
