Mobile collection pages see increased convenience with quick add-to-cart button

Discover how adding an "Add to Cart" button on mobile collection pages influenced user engagement and purchasing behavior. Explore the results!

Metric

Conversion rate

Lift change

-5.6%

Mobile collection pages see increased convenience with quick add-to-cart button – Control screenshot

Control

Mobile collection pages see increased convenience with quick add-to-cart button – Variation screenshot

Variation

If we add a visible “Add to Cart” button on mobile collection cards, then the add to cart rate will increase because it will be more convenient for users to add to cart from the collection page instead of having to go into each product detail page.

What We Changed

  • Added a floating "Add to Cart" icon on mobile product cards.
  • Icon appeared consistently on each card.
  • Tapping the icon added the default product variant or prompted variant selection.

Detailed breakdown

Add to Cart Rate

-0.6%

Average Order Value

+1.8%

Click-Through Rate

+1.3%

Conversion Rate

-3.4%

Revenue

-1.24%

Bounce Rate

-3.2%

Key Learnings

  • Immediate access to cart actions didn't significantly increase add-to-cart rates.
  • The change slightly boosted engagement but didn't convert into higher sales.
  • Simplifying the add-to-cart process did not overcome the need for detailed product exploration.
  • User behavior on mobile still favors in-depth product review before purchase.