Simplified Science Content
Discover how a mobile layout redesign led to a 21.4% increase in conversions and improved user engagement. Explore the key insights now!
Metric
Revenue per visitor (RPV)
Lift change
+19.6%
Control
Variation
If the science page is easier to understand, then the conversion rate will improve because skeptical objections will be mitigated.
What We Changed
- Shortened paragraph length.
- Consolidated content into bullet points.
- Added accompanying visuals.
- Made the content more digestible.
Detailed breakdown
Conversion Rate
+9.0%
Add-to-Cart Rate
+10.9%
Bounce Rate
-25.2%
Click-Through Rate
+19.4%
Key Learnings
- Shorter paragraphs improved readability.
- Bullet points made key information more accessible.
- Visuals helped clarify complex concepts.
- Easier understanding led to higher engagement and sales.
