Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Discover how adding a free shipping message transformed customer confidence, resulting in a 21% increase in conversions and enhanced shopping experiences.
Metric
Conversion rate
Lift change
+21.0%
Control
Variation
IF we display a clear "This product is eligible for free shipping" message on the PDP, THEN conversions will increase, BECAUSE it reduces uncertainty about additional costs.
What We Changed
- Added a clear message about free shipping eligibility on the product detail page.
- Positioned the message prominently to catch customer's attention.
Detailed breakdown
Add-to-Cart Rate
-2.9%
Key Learnings
- Clarifying shipping costs increased customer confidence.
- Highlighting free shipping reduced purchase hesitation.
- The clear message improved conversion rates and revenue.
- Small changes in messaging can significantly impact customer behavior.
