Homepage Redesign Boosts Engagement and Conversions
Discover how a redesigned homepage layout led to an 8% conversion rate increase and reduced bounce rates. Explore the effective changes made!
Metric
Conversion rate
Lift change
+8.0%
Control
Variation
IF we update the homepage design, THEN conversions will increase, BECAUSE more attractive visuals engage customers more effectively.
What We Changed
- Added horizontal margins with page-width rules.
- Redesigned hero text overlay and added image auto carousel.
- Made collection title and navigation arrows more prominent.
- Added light-gray background to highlight product images.
- Enhanced visibility of USP and benefit tiles.
Detailed breakdown
Conversion Rate
+8.0%
Add-to-Cart Rate
+5.5%
Bounce Rate
-10.4%
Revenue
+7.45%
Key Learnings
- Improved layout reduced bounce rates by focusing user attention.
- Enhanced hero and collection navigation increased engagement.
- Highlighted benefits and USPs encouraged more conversions.
- Consistent styling across devices maintained user interest.
